Design inspiration image

18-19 Market Place – the vision

The Setha Group is proud to be bringing forward proposals for an innovative and aspirational new hotel located at the heart of Chipping Norton’s historic town centre, in the former bank building at 18-19 Market Place.

The property will be a flagship for a new brand of boutique hotels, which is set to bring a touch of contemporary dash to a traditional, yet vibrant, Cotswolds shire town. The hotel will be designed and operated in accordance with the brand’s bold ‘Shire Style’ concept, quintessentially English but with a streak of European flair and dolce vita. The new hotel will provide visitors to the town and locals alike with a central meeting point, where Cotswolds country comforts and grace meet a flash of fun imported from foreign fields.

Fronting onto Market Street and bookended by three storey terraced properties with street level shops either side, the site’s location is well suited to boutique hotel accommodation. To the west, the site borders properties on Finsbury Place.

Download an aerial photo of the site location by clicking here

Our Plans

Following community consultation a planning application has now been submitted to West Oxfordshire District Council (WODC) for the redevelopment and extension of 18-19 Market Place, Chipping Norton to provide a brand new boutique hotel offering in the heart of Chipping Norton town centre. Ongoing dialogue took place with WODC officers over the proposed design of the rear building extensions prior to the submission of the application. The design has evolved through these discussions to the scheme submitted. The proposals which have received strong community support, will provide the following benefits:

  • Bringing a disused building back to life.

  • 31 new boutique hotel letting rooms in an historic and important building in Chipping Norton town centre.

  • A quality, destination restaurant, which will also be open for non-hotel guests to enjoy.

  • Garden rooms for guests and a multi-purpose meeting room accommodated in new, single-storey extensions nestled into the natural slope to the rear of the property.

  • Provision for hotel guest parking - please see 'Car parking' section below.

  • The creation of up to 50 new full and part time jobs in the hotel and restaurant, as well as numerous roles throughout the restoration and construction phase.

  • A boost to the local economy by increasing the number of visitors that will visit and stay in the town.

Car parking

Car parking surveys have been undertaken at three main town centre car parks; New Street, Albion Street and Premier Inn, on Tuesday 16 July, Wednesday 17 July, Saturday 20 July and Sunday 21 July 2019. The parking surveys ran for a 24 hour period over these days. Wednesday 17 July and Saturday 20 July were market days.

The results, which are outlined in the graphs below, shows that there is sufficient space across these three car parks to accommodate the demand generated by both the hotel and restaurant. On the Tuesday and Wednesday, when projected demand from the hotel and restaurant were taken into consideration, there were still 34 available parking spaces at the peak time, between 10:30 and 11:30.

On the Saturday and Sunday, when the projected demand for the hotel and restaurant are taken into consideration, there is still a minimum of 40 spaces available at the peak time, between 14:30 and 16:00.

These results do not take into account additional on-street parking available around the town, such as the Market Street, High Street short stay parking and the large car park behind the Co-op on Albion Street, which would all provide additional spaces at varying levels across the day.

New town centre car parking

Notwithstanding this, following discussions with both WODC and Oxfordshire County Council (OCC) Highways, Setha proposes to improve the layouts of the New Street and Market Street car parks to provide c.20 additional parking spaces for the town, as shown on the diagrams below.

The proposed increase in parking spaces through optimisation of the existing town centre car parks are subject to further discussion with WODC and OCC and further detailed engineering investigations and, as such, could be subject to change.

Exhibition Boards

Please click on the link below to download the exhibition boards from the consultation event on Thursday 10 October 2019.

Download File


Thank you to everyone who submitted their views on our vision for a new hotel and restaurant in the centre of Chipping Norton, which will bring a currently vacant and historically important building back into vibrant economic use. Our proposals have received strong public support and a planning application has now been submitted to WODC. The application can be viewed and comments provided on the Council’s Planning Portal ( using reference number 19/03318/FUL

If you would like to get in touch, please contact us by: